Real Time Bidding (how targeted ads work)

In this talk we look at the Real Time Bidding (RTB) system – this is the mechanism that provides targeted ads to your web pages and devices.

We’ll cover the basic mechanism, what data is held, how do they know it’s you, main companies involved, pros & cons and what can be done.

The presentation is :

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
Scroll to Top
0
Would love your thoughts, please comment.x
()
x